When the world of social media was created, the business world was turned upside down and the strategies that had been relied on for years were suddenly no longer relevant. With social media and the Internet came things like online reviews, comments and feedback.
All of these items have created quite an interesting situation for businesses to contend with. Marketing strategies are now being created to deal with the live atmosphere that we are currently a part of rather than the system that existed before when we were able to plan ahead.
It is more important than ever for businesses to pay close attention to social media and have a plan to control the items that are available for consumers to view about their products and services. Below are some ways that your business can improve their social media presence.
Tracking your Content
One of the most important things for a business to be aware of is the information that is being posted about them online. Unless you know the things that are being posted about your company on social media sites, it will be nearly impossible to improve your reputation.
To begin with, you should decide exactly what you are looking to track. You should choose keywords that are relevant to your business, such as the company name, website, products, competitors and employees. You should also consider tracking common phrases that are often said about a business, such as ‘company is horrible’ or ‘company is great.’
After you have decided what you will be tracking, you should then set up accounts with some of the many social media monitoring tools that are available online. There are over a hundred to choose from and you will easily be able to find one that suits your needs and provides you with the information that you are looking for.
Set up Alerts
Keep in mind that repairing or improving your reputation is not a one-time task that you must take care of. In fact, it will be a constant process of monitoring and responding to the feedback that you receive. It is best to set up alerts through the tracking systems that you choose to be a part of so that you will never miss an important comment or review that you need to address quickly.
One of the most important pieces of maintaining a healthy social media presence is responding to comments and feedback quickly. Since these posts will travel quickly, keeping up with them from one day to the next can be a challenge. Alerts will help you to automatically know when something has been posted that needs your immediate attention.
Another important factor when you are looking to maintain a healthy social media reputation is to be active on the sites that you choose to be a part of. Make sure that you engage with your consumers and respond to their questions responsibly. You should never give generic answers for comments, and should always have a live person respond with a personal message to the person writing the message.
This will help you to build a relationship with your consumers and will allow them to see you as a real person. They will also see that you care about your consumers and are willing to solve issues that they may be having with your products or services personally.
When you are responding to feedback or comments, you should always make sure that you are being professional and kind. Never get into an argument with a consumer on social media. Instead, offer your contact information so that you can discuss the situation over the phone or in person. You should explain that it is sometimes difficult to handle issues with a messaging outlet and that you would like to speak with them in person.
Finally, it is vital that businesses stay aware of the things that are going on in the social media world. For example, before using a hashtag to promote your business, you should first discover if it is already being used for another reason that will not be suitable for the message you are looking to deliver.
There are many trends that are popular throughout social media and businesses can easily use them to their advantage when they are building their online reputation. Social media is one of the best tools available and businesses should work to develop a plan that incorporates social media into their normal marketing strategies if they are looking to remain successful in the industry that they are a part of. Check out this Social Media and Reputation management service.